"Although the benefits of this study to scholars are obvious, this
thought-provoking mixture of scholarly and colloquial will enlighten
inquisitive general readers, too." -- Library Journal (starred
review)
The classic study of the creative process from the bestselling author
of Flow.
Creativity is about capturing those moments that make life worth
living. Legendary psychologist Mihaly Csikszentmihalyi ("The leading
researcher into 'flow states.'" -- Newsweek) reveals what leads to
these moments--be it the excitement of the artist at the easel or the
scientist in the lab--so that this knowledge can be used to enrich
people's lives. Drawing on nearly one hundred interviews with
exceptional people, from biologists and physicists, to politicians and
business leaders, to poets and artists, as well as his thirty years of
research on the subject, Csikszentmihalyi uses his famous flow theory to
explore the creative process. He discusses such ideas as why creative
individuals are often seen as selfish and arrogant, and why the
"tortured genius" is largely a myth. Most important, he explains why
creativity needs to be cultivated and is necessary for the future of our
country, if not the world.