This book provides a broad overview of the theory and practice of
creativity and innovation. It is an interdisciplinary study that
synthesizes the popular, complex and contemporary discourses on the
topic. The approach of the book is centred on praxis, that is, it is
grounded strongly in research-based theories, but aims to offer ideas on
how to apply creativity and innovation in the everyday context. The
authors present an expansive and well-informed perspective on creativity
and innovation that transcends any single discipline or specialist area,
making the book accessible, readable and memorable. Above all, the
reader will be able read the book with a high degree of ease, grasp and
retain key and critical concepts of creativity (and the creative
process) and innovation (and the innovative process) as well as consider
ways of applying them in their everyday lives across all vocations and
professional contexts.