IDEO founder and Stanford d.school creator David Kelley and his
brother Tom Kelley, IDEO partner and the author of the bestselling**
The Art of Innovation**,** have written a powerful and compelling book
on unleashing the creativity that lies within each and every one of
us.**
Too often, companies and individuals assume that creativity and
innovation are the domain of the creative types. But two of the leading
experts in innovation, design, and creativity on the planet show us that
each and every one of us is creative. In an incredibly entertaining and
inspiring narrative that draws on countless stories from their work at
IDEO, the Stanford d.school, and with many of the world's top companies,
David and Tom Kelley identify the principles and strategies that will
allow us to tap into our creative potential in our work lives, and in
our personal lives, and allow us to innovate in terms of how we approach
and solve problems. It is a book that will help each of us be more
productive and successful in our lives and in our careers.