Nestlé's Moga factory was set up in 1961 and comprises of the primary
milk collection area for Nestlé's operations. Since its inception in
Moga, Nestlé has been working with its milk farmers and ancillary
suppliers towards improving quality and productivity. The study
presented in this book (carried out by the Third World Centre for Water
Management, Mexico) highlights Nestlé's way of doing business through
its philosophy of Creating Shared Value (CSV) and how it contributed
to the development of the region over the past 50 years through direct
and indirect employment, steady income for milk and other suppliers, and
technology transfer. The main objective of the study is to learn to what
extent has Nestlé contributed to fulfilling the societal aspirations and
expectations of the people working in and around its factory in terms of
employment generation, poverty alleviation, general improvements in the
community's standards of living and environmental conservation. The
study also tried to determine to what extent has the company created
shared value for itself, milk farmers, ancillary firms, and the
community at large. This effort aims at encouraging more research to be
carried out to comprehensively and authoritatively look into the impacts
private sector can have on and around the area where their factories are
located and that way, contribute to our understanding of
social-corporate-government interdependency. An important aspect of this
pioneering monograph is the methodology that could be used to study how
Corporate Social Responsibility (CSR) or Creating Shared Value (CSV)
of a large multinational company can be properly monitored and
objectively evaluated at a region-specific scale, especially as very few
studies of this nature have been carried out anywhere in the world. This
definitive book is further enriched by a foreword by Prof. Michael
Porter of Harvard Business School and an epilogue by Peter
Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of
Nestlé respectively.
