Asking parishioners for money is very different from creating
congregations of generous people. In this provocative book, stewardship
consultant Michael Durall argues convincingly that annual pledge drives
inadvertently perpetuate low-level and same-level giving in
congregations. Written with the voice of experience, this book will help
clergy and lay leaders initiate and sustain effective stewardship
programs. Durall believes that asking for money eventually becomes
routine, even tedious-but creating a congregation of generous people
becomes ever more meaningful with passing time.