Thomas Suwelack

(Author)

Creating a Customer Experience-Centric Startup: A Step-By-Step Framework (2022)Hardcover - 2022, 2 February 2022

Creating a Customer Experience-Centric Startup: A Step-By-Step Framework (2022)
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Part of Series
Business Guides on the Go
Print Length
152 pages
Language
English
Publisher
Springer
Date Published
2 Feb 2022
ISBN-10
3030924572
ISBN-13
9783030924577

Description

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology - as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success.

The following are the main contributions of this book:

- Provides a clear step-by-step guide to create a customer experience-centric company

- Introduces most impactful tools that managers can use to successfully complete every step of our framework

- Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context

Product Details

Authors:
Thomas SuwelackManuel StegemannFeng Xia Ang
Book Edition:
2022
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
2 February 2022
Dimensions:
21.01 x 14.81 x 1.42 cm
ISBN-10:
3030924572
ISBN-13:
9783030924577
Language:
English
Location:
Cham
Pages:
152
Publisher:
Weight:
381.02 gm

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