«He colaborado en cambiar el mundo dos veces: con el iPod y con el
iPhone. Ahora quiero la oportunidad de hacerlo por tercera vez» - TONY
FADELL
Una guía poco ortodoxa para crear innovaciones que marquen la
diferencia, de mano del padre del iPod y el iPhone.
Tony Fadell es un mito de la innovación y comparte en estas páginas su
experiencia y su aprendizaje en algunas de las más destacadas compañías
de los últimos treinta años, como Apple, Nest y Google, en el desarrollo
de productos tecnológicos.
En este libro, estructurado como una enciclopedia, recoge todo lo que ha
aprendido: lecciones sobre liderazgo, innovación, pensamiento
disruptivo, emprendimiento, éxito y fracaso, combinadas con historias
personales de su carrera y de su trabajo con figuras de la talla de
Steve Jobs o Larry Page.
Un relato en primera persona de una época crucial, un retrato íntimo de
algunos de los líderes más destacados de los últimos treinta años. Un
legado para los genios del mañana.
ENGLISH DESCRIPTION
**New York Times, Wall Street Journal, and USAToday
Bestseller**
Tony Fadell led the teams that created the iPod, iPhone and Nest
Learning Thermostat and learned enough in 30+ years in Silicon Valley
about leadership, design, startups, Apple, Google, decision-making,
mentorship, devastating failure and unbelievable success to fill an
encyclopedia.
So that's what this book is. An advice encyclopedia. A mentor in a
box.
Written for anyone who wants to grow at work--from young grads
navigating their first jobs to CEOs deciding whether to sell their
company--Build is full of personal stories, practical advice, and
fascinating insights into some of the most impactful products and people
of the 20th century.
Each quick 5-20-page entry builds on the previous one, charting Tony's
personal journey from a product designer to a leader, from a startup
founder to an executive to a mentor. Tony uses examples that are
instantly captivating, like the process of building the very first iPod
and iPhone. Every chapter is designed to help readers with a problem
they're facing right now--how to get funding for their startup, whether
to quit their job or not, or just how to deal with the jerk in the next
cubicle.
Tony forged his path to success alongside mentors like Steve Jobs and
Bill Campbell, icons of Silicon Valley who succeeded time and time
again. But Tony doesn't follow the Silicon Valley credo that you have to
reinvent everything from scratch to make something great. His advice is
unorthodox because it's old school. Because Tony's learned that human
nature doesn't change. You don't have to reinvent how you lead and
manage--just what you make.
And Tony's ready to help everyone make things worth making.
