Thorsten Staake

(Author)

Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management ToolboxPaperback, 19 October 2010

Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Print Length
232 pages
Language
English
Publisher
Springer
Date Published
19 Oct 2010
ISBN-10
3642095623
ISBN-13
9783642095627

Description

Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.

Product Details

Authors:
Thorsten StaakeElgar Fleisch
Book Format:
Paperback
Country of Origin:
NL
Date Published:
19 October 2010
Dimensions:
23.39 x 15.6 x 1.35 cm
ISBN-10:
3642095623
ISBN-13:
9783642095627
Language:
English
Location:
Berlin, Heidelberg
Pages:
232
Publisher:
Weight:
358.34 gm

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