Product counterfeiting constitutes one of the most severe problems brand
owners and legitimate manufacturers face. This book constitutes a unique
combination of in-depth insights into the counterfeit market,
best-practice strategies, novel management tools, and product protection
technologies. Key benefits are the unbiased analysis of the counterfeit
market, the strong focus on assisting practitioners to deal with the
challenge, and the high standard of research that supports the presented
findings. In the present book, we provide the insights that are required
to effectively respond to counterfeit trade. Based on extensive
research, we describe the characteristics of counterfeit supply and
demand, introduce tools to support monitoring and market surveillance
activities, and discuss best-practice strategies to safeguard affected
companies and brands.