The study explored "how do Danish companies establish strategies towards
EU ETS" and "what are their corporate strategies" by conducting
empirical survey with industrial firms. Among all 65 firms on the list
of Danish NAP II, information from 20 respondents was collected for the
analytical study. Survey results shown that the impact of EU ETS to
Danish companies was mostly evident in companies' increased production
cost and the competitiveness loss of their products. Most firms
developed strategies with a top-down decision making approach while
following the logic of appropriateness. Their corporate responses
towards EU ETS in principle are to comply through trading CO2 quota,
switching energy suppliers/sources, and maybe technology innovation;
their strategic plans were predominantly on a short-term basis, and
would probably be further adapted according to institutional changes.
Such findings provide valuable information about the implementation of
EU ETS at the organization level, and shed light for both policy-makers
and organizations' decision-makers.