In its journey from the margins to the mainstream, corporate social
responsibility has become a significant part of the business agenda.
Whilst society has always held expectations of business that go beyond
maximising profits, the backdrop against which businesses now operate -
characterised by financial crisis, climate change, political shifts, and
population growth - has seen CSR become increasingly central to the
ability of businesses to address global concerns.
How businesses manage the requirements of the 2016 Paris Agreement,
implications of the growing 'gig economy', and the increasing importance
of a CSR brand are just some of the contemporary issues explored in this
fourth edition. The engaging, accessible style supports a critical
perspective, while a forward-thinking outlook encourages you to consider
how the interactions of business and society will continue to evolve.
How emerging business models, such as Uber, are governed; why Pakistan's
football manufacturing industry takes an interest in its workers' sexual
health; and what it takes to establish the Global Business Coalition for
Women's Economic Empowerment are just some of the new case studies that
illustrate the book's global reach. With more cases and examples than
any other CSR textbook, initiatives as well as failures are explored in
real businesses contexts, bringing the book's comprehensive coverage to
life.
This book is supported by online resources.
For students:
Additional case study sources - useful links for where to source further
case studies and examples.
Further reading - a comprehensive list of research to aid research.
Suggested films - a list of films that illustrate issues relevant to CSR
managers.
Sources on regulations and governance - links to important legislation
and guidelines affecting CSR
Web exercises - links to relevant websites direct you to valuable
sources of information.
Journal club - links to seminal journal articles along with commentary
on the paper, critical questions, and key points to consider.
For lecturers:
Figures and tables from the book - for use in lectures and seminars.
