This book explores the interaction between sustainability, corporate
responsibility, consumers, and the market. It aims to discover if
consumers are seeking out small, ethical, socially responsible firms to
buy from rather than large corporations; if markets and organisations
are supported by a new sensitivity to social responsibility and
sustainability ideas; if the integration of corporate responsibility
strategies and practices change how market sectors are assembled.
Bringing together international case studies - including research on the
Italian wine industry, German butchers, Spanish football, Polish
marketing and the Portuguese financial sector - this book is valuable
reading for scholars working on corporate social responsibility,
sustainability, and good governance.
Chapter 12 is available open access under a Creative Commons Attribution
4.0 International License via link.springer.com.