In business, change is a constant. All successful companies are making
changes all of the time. And change agents are the people who develop,
socialize, and lead such initiatives. They are the sine qua non of the
transformation process. It is hard work for bright boys and girls.
Corporate Goad: Case Studies in Transformational Change is designed to
challenge and inspire the change agents of today. Kurt Krauss presents
six indispensable coaching points and six key performance leverage
areas, and brings them to life through thirty case studies of memorable
assignments that he led over his long and successful management
consulting career.
Mr. Krauss draws the case studies from his work with companies and
institutions such as Marriott Corporation, Target Stores, Johns Hopkins
Hospital, Norwegian Caribbean Cruise Lines, and General Motors.
This book is a must-read for all current and potential agents of change:
executives, managers, project leaders, management consultants, business
school students, and anyone else who is interested in the change
management process.