René Rohrbeck

(Author)

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm (2011)Paperback - 2011, 2 January 2013

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm (2011)
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Part of Series
Contributions to Management Science
Part of Series
Contributions to Management Science (Paperback)
Print Length
220 pages
Language
English
Publisher
Physica-Verlag
Date Published
2 Jan 2013
ISBN-10
3790828270
ISBN-13
9783790828276

Description

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, René Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

Product Details

Author:
René Rohrbeck
Book Edition:
2011
Book Format:
Paperback
Country of Origin:
NL
Date Published:
2 January 2013
Dimensions:
23.39 x 15.6 x 1.32 cm
Genre:
Business Aspects
ISBN-10:
3790828270
ISBN-13:
9783790828276
Language:
English
Location:
Heidelberg
Pages:
220
Publisher:
Weight:
349.27 gm

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