Have you ever wondered why even large companies fail when faced with
changes in their environment? Would you be surprised to learn that the
average life expectancy of a Fortune 500 company is below 50 years? This
book presents findings from 19 case studies in multinational companies
such as Siemens, Volkwagen, General Electric, Philips and Deutsche
Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared
a company is to respond to external (disruptive) change. He uses data
from 107 interviews with board members, corporate strategists,
innovation managers, and corporate foresight professionals to present
and discuss best practices. Using illustrations to show the complex
interaction of corporate foresight with other units such as innovation
and strategic management, René Rohrbeck provides the reader with rich
insights on how to make an organization agile and reactive towards
change. For scholars this book proposes multiple hypotheses and
frameworks for future research.