Written by a highly regarded expert on entrepreneurship, this
bestselling textbook provides an engaging and comprehensive overview of
corporate entrepreneurship. Now in its fourth edition and fully revised
throughout, this accessible text is structured in four key parts that
cover everything a student needs to know about the topic. After an
initial consideration of what constitutes corporate entrepreneurship and
innovation, the author then guides students through the four pillars of
entrepreneurial architecture: culture, structure, leadership and
strategy. The third section focusses on the entrepreneurial mind-set,
including how to encourage creativity, business ideas and developing
concepts. Finally, the book draws attention to corporate venturing,
examining venture teams, intrapreneurs, market development and the role
of shareholder value.
It is no longer sufficient for businesses to grow simply by cutting
costs and taking over competitors. To achieve true success,
organisations must avoid an ageing product or service portfolio to bring
new, innovative ideas to market. Corporate entrepreneurship is
inherently risky and therefore requires a fresh approach to strategy.
The approach Paul Burns offers will successfully overcome barriers to
launching new ideas, internal challenges of managing creativity and show
how to foster an entrepreneurial culture.
This is the go-to textbook for all students studying Corporate
Entrepreneurship, Intrapreneurship or Corporate Venturing at
undergraduate, postgraduate or MBA level. The book is also essential
reading for courses on Strategic Entrepreneurship and Innovation.
New to this Edition:
- Fully revised and updated content throughout with new four-part
structure
- Brand new case studies in every chapter, featuring some of the world's
highest profile companies from across the globe
- A greater focus on innovation, including a new chapter on this topic
at the start of the book
- New chapters on 'Developing a Business Model', 'Managing Change' and
'Managing Risk'
- New on-page glossary with key terms highlighted in the text and
defined in the margins
- New Activities and Group Discussion topics at the end of each chapter
