Is corporate investing in the arts and culture within communities good
business? Written by an expert on the topic who ran the Corporate Art
Program at Johnson & Johnson, the book sets out the case for business
patronage of the arts and culture and demonstrates how to build an
effective program for businesses to follow.
As companies seek new ways to add value to society, this book places
business support of the arts in a corporate social responsibility
context and offers a new concept: Corporate Cultural Responsibility. It
discusses the issues underlying business support of the arts and
explores new avenues of collaboration and value creation. The framework
presented in the book serves as a guide for identifying the key
attributes and projected impact of successful and sustainable models.
Unlike other books centered on the relationship of art and commerce,
this book looks at the broader and global implications of Corporate
Cultural Responsibility. It also usefully sets the discussion about the
role of philanthropy and corporate social responsibility and the arts
within an historical timeframe.
As the first book to link culture to community responsibility, the book
will be of particular relevance to corporate art advisors and auction
houses, as well as students of arts management and corporate social
responsibility at advanced undergraduate and postgraduate levels.
