Doctoral Thesis / Dissertation from the year 2013 in the subject
Communications - Public Relations, Advertising, Marketing, Social Media,
grade: none, course: M. Phil in Management, language: English, abstract:
Unlike the global print industry, which is moving towards digitisation
and showing a negative growth year on year, the Indian print media
industry is going strong and is expected to continue similarly. The
print industry in India, with over 90 million copies in circulation
daily, is one of the largest in the world, second only to China (130
million copies). Though there are efforts towards digitization and
conversion to online readership, but there has not been much progress.
Most newspapers have an online presence and a growing view count on
their portals, but hard copy still remains the preferred mode to access
news. A significant change in this trend is not expected over the next
five years. Overall, the size of this industry was INR 178.7 billion in
2010, registering a growth of 10.7% over INR 161.5 billion in 2009. The
Indian print industry is projected to grow by 9.6% over the period
2010-15 and is projected to reach an estimated INR 282.0 billion in 2015
from the present estimate of INR 178.7 billion in 2010. Newspaper will
continue to have a major share in the print market. Especially on telugu
media, it is observed that the amount of knowledge for conceptual
enrichment or for industry analysis is very much restrained. Further in
today's times as the telugu dailies are in such a competitive
environment seen never before, such studies are far more relevant and
wanting. This particular study has been taken up to study the Telugu
customer profile in Telugu dailiee, identify the corporate image of
leading Telugu dailies, asses brand image among leading Telugu dailies,
measure the satisfaction towards the various features of leading Telugu
dailies and suggest specific measures of leading Telugu dailies for
improvement in brand and corporate imag
