THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing
challenges that our organizations face. New things to point to and talk
about, new ways of working and new ways of thinking that might just be
better than the old ways.
But rather than this endless search for a brilliant and novel solution,
why don't you just copy something that's worked before?
Mark Earls, leading expert in marketing and consumer behaviour,
quashes the stigma around copying, and shows that it can help us to
rethink how we go about solving problems. By understanding what other
people are doing and the choices they make, we can develop strategies to
solve the challenges that we face inside and outside the organization.
Based on extensive research and proven examples, Copy, Copy, Copy
provides over 50 strategies that you can use right away to copy, borrow
or steal as the basis for better ideas - faster. If it's good enough for
Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great
Ormond Street Hospital, isn't it good enough for you?
'This delightful book argues convincingly that transferring ideas
usually produces greater value than cooking them up from scratch. And
then shows you how.' -- Rory Sutherland, Vice Chairman, Ogilvy London
and the Spectator Magazine's Wikiman
'Yet another entertaining handbook from the acclaimed Herdmeister for
anyone involved in marketing, behavioural change and understanding why
we all make the choices we make. Earls convincingly disrupts convention
about what is innovation - though "praxis". This is jammed with great
case studies and 52 actionable strategies.' -- Stephen Maher, Chairman,
The Marketing Society and CEO, MBA
'Yet again this leading British business thinker has got us to see the
world we inhabit today in fresh and mind-altering ways. A book which
marries theory and practice better than the vast majority out there.
Most of all his message of copying one's way to greatness is
entertaining, counter-intuitive and fun.' -- David Abraham, CEO Channel
4 PLC
