This comprehensive text provides a how-to guide for content strategy,
enabling students and professionals to understand and master the skills
needed to develop and manage technical content in a range of
professional contexts.
The landscape of technical communication has been revolutionized by
emerging technologies such as content management systems, open-source
information architecture, and application programming interfaces that
change the ways professionals create, edit, manage, and deliver content.
This textbook helps students and professionals develop relevant skills
for this changing marketplace. It takes readers through essential skills
including audience analysis; content auditing; assembling content
strategy plans; collaborating with other content developers; identifying
appropriate channels of communication; and designing, delivering, and
maintaining genres appropriate to those channels. It contains knowledge
and best practices gleaned from decades of research and practice in
content strategy and provides its audience with a thorough introductory
text in this essential area.
Content Strategy works as a core or supplemental textbook for
undergraduate and graduate classes, as well as certification courses, in
content strategy, content management, and technical communication. It
also provides an accessible introduction for professionals looking to
develop their skills and knowledge.
