This book provides a clear and concise introduction to the concept of
consumption and to the wide-ranging debates about the nature and
consequences of consumer society.
Community and social class appear to be in irreversible decline. Job
insecurity has grown, and fewer people see work as giving meaning to
their lives. Instead they turn to consumption for social standing, a
sense of identity, and personal fulfilment. We appear to be living
through a profound transition from a society based on production to a
new social order, the consumer society, from which there is little
chance of escape.
The book analyses the relationship between the rise of consumerism and
the transformation of the world of work, including the new demands for
'emotional labour'. It concludes by examining the limitations of
consumer organizations and consumer protection in a promotional culture
dominated by global brands and saturated with advertising, corporate
sponsorship and product placement.
This lively book will be essential reading for students and researchers
in sociology and cultural studies.