Karnika Gupta

(Author)

Consumption Behaviour and Social Responsibility: A Consumer Research Approach (2020)Hardcover - 2020, 24 May 2020

Consumption Behaviour and Social Responsibility: A Consumer Research Approach (2020)
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Part of Series
Approaches to Global Sustainability, Markets, and Governance
Print Length
450 pages
Language
English
Publisher
Springer
Date Published
24 May 2020
ISBN-10
9811530041
ISBN-13
9789811530043

Description

Chapter 1. Background and Thought.- Chapter 2. An Overview of Literature.- Chapter 3. Conceptual Framework and Research Model.- Chapter 4. Methodological Procedures and Techniques.- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions.- Chapter 6. Model Testing and Thoeory Testing.- Chapter 7. Segmentation of Consumers and Identification of Responsibles.- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments.- Chapter 9. Findings and Discussions.- Chapter 10. Implications and Directions.

Product Details

Authors:
Karnika GuptaNarendra Singh
Book Edition:
2020
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
24 May 2020
Dimensions:
23.39 x 15.6 x 2.69 cm
ISBN-10:
9811530041
ISBN-13:
9789811530043
Language:
English
Location:
Singapore
Pages:
450
Publisher:
Weight:
843.68 gm

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