The American television commercial has an aesthetic and historical
dynamic linking it directly to cinematic and media cultures. Consuming
Images: Film Art and the American Television Commercial establishes the
complex vitality of the television commercial both as a short film and
as an art form. Through close and comparative readings, the book
examines the influence of Hollywood film styles on the television
commercial, and the resulting influence of the television commercial on
Hollywood, exploring an intertwined aesthetic and technical
relationship.
Analysing key commercials over the decades that feature new technologies
and film aesthetics that were subsequently adopted by feature
filmmakers, the book establishes the television commercial as a vital
form of film art.