Gary D Rhodes

(Author)

Consuming Images: Film Art and the American Television CommercialHardcover, 11 February 2020

Consuming Images: Film Art and the American Television Commercial
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Print Length
208 pages
Language
English
Publisher
Edinburgh University Press
Date Published
11 Feb 2020
ISBN-10
1474460682
ISBN-13
9781474460682

Description

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.

Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Product Details

Authors:
Gary D RhodesRobert Singer
Book Format:
Hardcover
Country of Origin:
US
Date Published:
11 February 2020
Dimensions:
23.37 x 15.75 x 1.78 cm
ISBN-10:
1474460682
ISBN-13:
9781474460682
Language:
English
Pages:
208
Weight:
430.91 gm

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