This book provides comprehensive information on all aspects of consumer
affective testing, including principles, application and implementation
of consumer affective tests, data collection, statistical analysis, and
interpretation of results. New approaches not previously covered in the
literature include: 1) methodologies for testing of young children and
the elderly and issues related to testing with individuals in these age
groups, 2) an in-depth discussion of the development and maintenance of
a consumer database, 3) qualitative consumer research methods, 4)
simulated supermarket setting tests, and 5) use of mobile laboratory in
consumer tests.