Developed from a symposium held in Hawaii in August 1998, this book
focuses on the diverse subject of consumer psychology as applied to the
fields of tourism, hospitality and leisure. It provides a general review
of current thinking and presents several new theories and methods of
analysis. It consists of 20 chapters, divided into five parts, and is
essential reading for researchers and practitioners dealing with
consumers and their choices and perceptions. The examples included are
international in nature and provide a well-balanced book. Authors
contributing to the book are well-respected authorities from the UK,
USA, Australia, New Zealand and continental Europe.
