François Colbert

(Author)

Consumer Behaviour and the Arts: A Marketing PerspectivePaperback, 30 September 2021

Consumer Behaviour and the Arts: A Marketing Perspective
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Part of Series
Discovering the Creative Industries
Print Length
140 pages
Language
English
Publisher
Routledge
Date Published
30 Sep 2021
ISBN-10
0367207303
ISBN-13
9780367207304

Description

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.

This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:

  • What do we know about this aspect of consumer behaviour in general?
  • What do we know about this aspect as it relates to the consumption of art works or cultural experiences?
  • What are the practical implications of this knowledge for managers working in the arts?
  • What are the implications for researchers in this field?

This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.

Product Details

Authors:
François ColbertAlain D'Astous
Book Format:
Paperback
Country of Origin:
US
Date Published:
30 September 2021
Dimensions:
23.39 x 15.6 x 0.86 cm
ISBN-10:
0367207303
ISBN-13:
9780367207304
Language:
English
Location:
Oxford
Pages:
140
Publisher:
Weight:
231.33 gm

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