Master's Thesis from the year 2011 in the subject Business economics -
Miscellaneous, grade: A, course: Business Planning Strategies, language:
English, abstract: CC Industries is a leading financial management and
advisory company in the United States and has a satellite office in
London, United Kingdom. We offer broad range of services to clients in
the private and small businesses, institutions, and large corporations.
CC Industries intend on extending businesses to South Africa, Sweden,
and Venezuela. The possible targets in these countries are Foerening
Sparbanken, Ericsson, Volvo, Hennes & Maurittz, Saambou holdings,
Momentum life Assurance, Fidelity bank holdings, Commercial Finance
Company, Mercantil Services Fin, International Briquettes holdings,
Cisnerous Group of Companies and, Corimon, C.A. We will dispatch both
female and male executives to these countries to foresee our business
plans, set up the business and train employees. CC Industries prepared
an in depth S.W.O.T analysis to determine our strengths, weaknesses,
opportunities, and threats to save guard against failure (Kotabe &
Helsen, 2004). We recommend that our clients assign a senior management
position in each country during the new venture. These personnel will be
responsible for training local management and develop goals and
objectives for the company. CC Industries will form a partnership with
Paychex who has a strong background in payroll processing, employee
access online, and, expense reporting. We would then have the capability
of working against our main competitor ADP. We have developed a
marketing plan to help in the expansion of our products and services. In
terms of cost setting CC Industries will use performance based payment
as the primary source of revenue from new customers for the first two
years of implementation of the business venture until CC brands are well
established in the new countries. Our advertising strategy will involve
extensive billboard and televisi