As seen on Oprah's Super Soul Sunday
A New York Times and Wall Street Journal Bestseller
In this book, Whole Foods Market cofounder John Mackey and professor and
Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent
good of both business and capitalism. Featuring some of today's
best-known companies, they illustrate how these two forces can--and
do--work most powerfully to create value for all stakeholders: including
customers, employees, suppliers, investors, society, and the
environment.
These "Conscious Capitalism" companies include Whole Foods Market,
Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS,
and dozens of others. We know them; we buy their products or use their
services. Now it's time to better understand how these organizations use
four specific tenets--higher purpose, stakeholder integration,
conscious leadership, and conscious culture and management--to build
strong businesses and help advance capitalism further toward realizing
its highest potential.
As leaders of the Conscious Capitalism movement, Mackey and Sisodia
argue that aspiring leaders and business builders need to continue on
this path of transformation--for the good of both business and society
as a whole.
At once a bold defense and reimagining of capitalism and a blueprint for
a new system for doing business grounded in a more evolved ethical
consciousness, this book provides a new lens for individuals and
companies looking to build a more cooperative, humane, and positive
future.
