Why do some people radiate energy when they speak while others fizzle
out? How do some writers make us turn the page whilst others make us
feel like closing the book? What makes some colleagues so memorable
whilst others are instantly forgettable?One of the world's top
speechwriters, Simon Lancaster, explains that the secret of brilliant
communication is all down to making connections, connecting the personal
to the universal, the past to the present, and the mundane to the
meaningful; thereby bypassing logic and immediately accessing people's
deepest instincts and emotions.How to Inspire!- Connecting Mind and
Body - Connecting 'Me' and 'We' - Connecting Morality and Mundanity How
to Influence! - Connecting Statement and Story- Connecting Past and
Present - Connecting 'This' and 'That' How to Energise!- Connecting
Rhythm and Reasoning - Connecting Serious and Silly- Connecting Stats
and Symbols- Connecting Deeds and DreamsConnect! reveals this art of
making immediate and indelible connections, blending cutting-edge
neuroscience with ancient rhetoric and brain-training exercises to give
you everything you need to become a brilliant communicator. Connect! is
the definitive guide to making immediate and indelible connections with
anyone, anytime, anywhere.
