For anyone planning events--student, novice, or experienced
professional--Confessions of an Event Planner is an "apprenticeship in
a book." This insider's guide takes you on a narrative journey,
following a fictional event planning company that stages various types
of events around the world for many different clients.
While other books, college courses, and training programs give you the
theory and how-to of the profession, Confessions of an Event Planner
reveals the real world of event planning and what can happen--usually
the unexpected--on an event program when actual participants are added
to the event planning design and execution mix. In a climate of media
scrutiny and corporate scandals, event planners must be masters of
discretion, knowing how to avoid and deal with everything from sexual
romps to financial shenanigans, to chainsaw wielding salesmen dead set
on "re-landscaping" the grounds of the resort they're staying at. From
an event planner who's seen it all and knows how to deal with it all,
comes practical first-hand advice delivered in an entertaining and
accessible format.
Each chapter is set in a unique location, with a cast of characters, and
a host of challenges and problems to overcome--from the boardroom to the
resort guest bedrooms. Readers learn what they can come up against, how
to problem solve creatively on the fly, get ideas for staging
spectacular events, and see the principles of event planning in action.
The scenario in each chapter is introduced by an outline of what will be
covered in the chapter, and each chapter concludes with a series of
review questions to explore key issues and stimulate reflection or
discussion for individuals or groups. Ideal as a companion to Judy
Allen's six other event planning books, as a textbook in event planning
courses, or as a professional training tool Confessions of an Event
Planner prepares planners for what they can expect once they start
working in the world of corporate and social event planning, and will
help decision-makers set company policies, procedures and protocol and
promote discussion about codes of conduct in the office and offsite.