Fully revised and updated to reflect current trends and emerging topics,
the fourth edition of Conferences and Conventions: A Global Industry
provides an expert-led, comprehensive introduction to, and overview of,
the key elements of the global conference, convention and meetings
industry.
This book examines the conference industry's origins, structure and
future development, as well as its economic, social and environmental
impacts. It provides an in-depth analysis of the strategies, practices,
knowledge and skills required to organise memorable conferences and
similar business events, with detailed descriptions of all the planning
and operational processes. Following an international approach, this
edition features additional sections on the increase in technological
advancements and opportunities, as well as the rise of virtual and
hybrid events in a post-pandemic era. Written in an accessible and
engaging style, the book includes integrated case studies to highlight
current issues and demonstrate theory in practice.
Structured logically with useful features throughout to aid learning and
understanding, this book is an invaluable resource to students following
events management, hospitality and tourism courses, as well as for event
planners and practitioners already working in the conference industry.
