Denisa Elena Vlad highlights the influence of social media and emotions
on the consumer and his perception of the quality of products. She
brings attention to new popular concepts like "post-truth" and "fake
news" as well as the relationship between these concepts and human
emotions. The author defines the concept of quality and highlights its
subjectivity, clarifying the influence of social media by creating
expectations among all consumers and how their emotions reconfigure
business and all information presented online.