Denisa Elena Vlad

(Author)

Concepts of Quality Connected to Social Media and Emotions (2020)Paperback - 2020, 2 January 2020

Concepts of Quality Connected to Social Media and Emotions (2020)
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Part of Series
Sustainable Management, Wertschöpfung Und Effizienz
Print Length
222 pages
Language
English
Publisher
Springer Gabler
Date Published
2 Jan 2020
ISBN-10
3658288663
ISBN-13
9783658288662

Description

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like "post-truth" and "fake news" as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.

Product Details

Author:
Denisa Elena Vlad
Book Edition:
2020
Book Format:
Paperback
Country of Origin:
NL
Date Published:
2 January 2020
Dimensions:
21.01 x 14.81 x 1.27 cm
ISBN-10:
3658288663
ISBN-13:
9783658288662
Language:
English
Location:
Wiesbaden
Pages:
222
Publisher:
Weight:
290.3 gm

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