Your guide to understanding the basics of an MBA
Want to get an MBA? The Complete MBA For Dummies, 2nd
Edition, is the practical, plain-English guide that covers all the
basics of a top-notch MBA program, helping you to navigate today's most
innovative business strategies. From management to entrepreneurship to
strategic planning, you'll understand the hottest trends and get the
latest techniques for motivating employees, building global
partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and
checklists that will help you lead, manage, or participate in any
business at a high level of competence. You'll find out how to use
databases to your advantage, recognize and reward your employees,
analyze financial statements, and understand the challenges of strategic
planning in a global business environment. You'll also learn the basic
principals of accounting, get a grip on the concepts behind stocks and
bonds, and find out how technology has revolutionized everything from
manufacturing to marketing. Discover how to:
- Know and respond to your customers' needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company's advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky's the limit. Read The
Complete MBA For Dummies, 2nd Edition, and watch your
career take off!
