From two pioneers in business analytics, an update of the classic book
on how analytics and business intelligence are transforming competition
and how leading organizations build and compete on an analytical
capability.
- The first book to describe how analytics are changing the business
landscape, updated with new information on predictive analytics, AI,
and automation.
- Describes the specific attributes of firms that are analytical
competitors and how they use business intelligence and analytics to
make better decisions, execute more effectively, and optimize
businesses processes.
- Lays out a five-stage model for becoming an analytical competitor and
developing analytical capabilities.
- Show how companies are applying analytics across the enterprise: from
finance and HR, to R&D and manufacturing.
- Shows how analytics transform relationships between customers and
suppliers.
- Presents the key steps and capabilities for becoming an analytical
competitor.
Audience:
- Managers in all functional areas in organizations of all kinds (not
strictly IT).
- Senior leaders who want to build an analytic capability in their
organization and drive an enterprise-wide approach to analytics.
- Consultants.
- Vendors of analytical solutions and services.