Presents the best practices of crisis communication and emergency risk
communication
This book covers crisis communication strategies and focuses on
practical applications for effective management. It includes an
extensive discussion of best practices in pre-crisis, crisis and post
crisis stages. The book pays special attention to the needs of meeting
the needs of diverse audiences and communicating in a responsive and
responsible way. The principles are appropriate for many kinds of events
including earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and
pandemics as well as industrial accidents, toxic spills, transportation
disasters, fires and intentional events.
In the first chapter, Communication in Times of Trouble introduces the
concept of best practices and establishes their relevance for crisis
communication and emergency risk communication. A chapter is dedicated
to each of the ten best practices. In each chapter, the best practice is
described, examples of successful and unsuccessful application of the
best practice in both organizational crises and natural
disasters/emergencies are provided, advice for practical application is
given, and a summary is provided. The concluding chapter details the
challenges and opportunities for developing and implementing a response
strategy that includes the best practices as a whole.
- Focuses on application and explanation in crisis communication to
benefit those with backgrounds in emergency management, risk
management, political science, disaster sociology, and public health
- Covers natural, large-scale emergencies such as earthquakes,
tornadoes, hurricanes, tsunamis, epidemics, and pandemics, which
aren't generally detailed in existing crisis communication texts
- Presents 10 best practices for dealing with emergencies: Process
Approach; Pre-Event Planning; Partnerships; Public Concern; Honesty;
Collaborate; Media access; Compassion; Uncertainty; Empowerment
Communication in Times of Trouble will be of great interest to
undergraduate students and practitioners in communication, public
relations, public affairs, public information, public health, and
emergency management.