How can you transform a spreadsheet of numbers into a clear, compelling
story that your audience will want to pass on?
This book is a step-by-step guide (honed through the authors′ Guardian
masterclasses, workshops and seminars) to bringing data to life through
visualisations, from static charts and maps to interactive infographics
and motion graphics.
Introducing a four-step framework to creating engaging and innovative
visualisations, it helps you to:
- Find the human stories in your datasets
- Design a visual story that will resonate with your audience
- Make a clear, persuasive visual that represents your data
truthfully
- Refine your work to ensure your visual expresses your story in the
best possible way.
This book also includes a portfolio of best-practice examples and
annotated templates to help you choose the right visual for the right
audience, and repurpose your work for different contexts.