Michael Bland

(Author)

Communicating Out of a Crisis (1998)Hardcover - 1998, 18 June 1998

Communicating Out of a Crisis (1998)
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Part of Series
MacMillan Business
Print Length
248 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
18 Jun 1998
ISBN-10
0333720970
ISBN-13
9780333720974

Description

This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.

Product Details

Author:
Michael Bland
Book Edition:
1998
Book Format:
Hardcover
Country of Origin:
US
Date Published:
18 June 1998
Dimensions:
21.59 x 13.97 x 1.91 cm
ISBN-10:
0333720970
ISBN-13:
9780333720974
Language:
English
Location:
London
Pages:
248
Weight:
485.34 gm

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