This is a modern, professional and practical approach to crisis
management from a leading expert. The book examines the impact of a
crisis - big or small - and the threat of negative publicity to
corporate reputation. Most companies have no crisis management plans and
hope that disaster will never strike. The author argues that
consumerism, legislation, environmentalism, pressure groups, and
investigative media all necessitate the development of a crisis
communications plan. With a well thought out and practical plan the
author shows how a crisis can be managed effectively or even turned to
advantage through publicity giving the company's reputation a long term
boost. Case studies examine the activities of 6 companies facing crises
and the lessons to be learned from their approaches. Useful checklists
are included as a handy quick reference for the practising PR
professional.