John P McHale

(Author)

Communicating for Change: Strategies of Social and Political AdvocatesPaperback, 1 December 2003

Communicating for Change: Strategies of Social and Political Advocates
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Part of Series
Communication, Media, and Politics
Print Length
264 pages
Language
English
Publisher
Rowman & Littlefield Publishers
Date Published
1 Dec 2003
ISBN-10
0742529738
ISBN-13
9780742529731

Description

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists--especially at the local level.

Product Details

Author:
John P McHale
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 December 2003
Dimensions:
22.66 x 14.99 x 1.45 cm
ISBN-10:
0742529738
ISBN-13:
9780742529731
Language:
English
Location:
Lanham, MD
Pages:
264
Weight:
344.73 gm

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