This book explores the various ways social activists use media and
communication strategies, including mass media,
face-to-face/interpersonal communication, the telephone, group
communication, events, papers or literature, and computer-mediated or
online communication. Focusing on examples of advocacy against the death
penalty, for universal health insurance, and for increased environmental
awareness, the author looks at which communication methods are most
successful in each case and draws theory-based conclusions for effective
communication strategies for future activists--especially at the local
level.