Color Sells: Choose the Right Colors for Your PackageHardcover, 1 June 2020

Color Sells: Choose the Right Colors for Your Package
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Print Length
256 pages
Language
English
Publisher
Sendpoints
Date Published
1 Jun 2020
ISBN-10
9887928380
ISBN-13
9789887928386

Description

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

Product Details

Book Format:
Hardcover
Country of Origin:
US
Date Published:
1 June 2020
Dimensions:
28.19 x 21.84 x 2.29 cm
ISBN-10:
9887928380
ISBN-13:
9789887928386
Language:
English
Pages:
256
Publisher:
Sendpoints
Weight:
1043.26 gm

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