Color psychology shows that color has great influence on our mind, which
has been widely applied in product packaging and achieved great success
in boosting sales. This book exemplifies the critical roles that color
plays in branding and marketing, and introduces the basics of color
theory. Meanwhile, with useful charts of rich color schemes, the book
shows the unlimited possibilities in creating effective packaging colors
for different products, which is further examined by a selection of
outstanding package designs from around the world.