Adam M Brandenburger

(Author)

Co-OpetitionPaperback, 29 December 1997

Co-Opetition
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Print Length
304 pages
Language
English
Publisher
Currency
Date Published
29 Dec 1997
ISBN-10
0385479506
ISBN-13
9780385479509

Description

Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Product Details

Authors:
Adam M BrandenburgerBarry J Nalebuff
Book Format:
Paperback
Country of Origin:
US
Date Published:
29 December 1997
Dimensions:
23.37 x 15.24 x 1.78 cm
ISBN-10:
0385479506
ISBN-13:
9780385479509
Language:
English
Location:
New York, NY
Pages:
304
Publisher:
Weight:
421.84 gm

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