Now available in paperback, with an all new Reader's guide, "The New
York Times" and "Business Week" bestseller "Co-opetition" revolutionized
the game of business. With over 40,000 copies sold and now in its 9th
printing, "Co-opetition" is a business strategy that goes beyond the old
rules of competition and cooperation to combine the advantages of both.
"Co-opetition" is a pioneering, high profit means of leveraging business
relationships.
Intel, Nintendo, American Express, Nutrasweet, American Airlines, and
dozens of other companies have been using the strategies of co-opetition
not only to win but to make it possible for the industry as a whole to
grow. Formulating strategies based on game theory, authors Brandenburger
and Nalebuff created a book that's insightful and instructive for
managers eager to move their companies into a new mind set.