You know the feeling. You meet someone new--at a party or at work--and
you just hit it off. There is an instant sense of camaraderie.
In a word, you "click."
From the bestselling authors of Sway, Click is a fascinating
psychological investigation of the forces behind what makes us click
with certain people, or become fully immersed in whatever activity or
situation we're involved in.
From two co-workers who fall head over heels for each other while out to
dinner and are married a month later (and fifteen years later remain
just as in love), to a team of scientists who changed the world with the
magic of their invention, these kinds of peak experiences, when our
senses are completely focused on the moment, are something that
individuals--and companies--strive to achieve. After all, when you're in
the "zone," you're happier and more productive. Why is it that we click
in certain situations and with certain people, but not with others? Can
this kind of magical connection be consciously encouraged? Is there a
way to create such peak experiences, whether on a date or in your job?
According to Ori and Rom Brafman, there is.
In a powerful, story-driven narrative that weaves together cutting-edge
research in psychology and sociology, the Brafmans explore what it means
to "click" the common factors present when our brain and senses are
fully engaged. They identify five "accelerators" that increase the
likelihood of these kinds of magic connections in our work and
relationships.
From actors vying for a role on a popular TV series to police officers
negotiating with hostage takers, we learn how one can foster an
environment where we can click with another person and shape our
thinking, behavior, and emotions.
A fascinating journey into how we engage with the world around us,
Click will transform our thinking about those moments when we are in
the zone and everything seems to fall into place.
Acclaim for Sway
"A provocative new book about the psychological forces that lead us to
disregard facts or logic and behave in surprisingly irrational ways."
-New York Times
"A unique and compulsively readable look at unseen behavioral trends."
-*Fortune
*
"A breathtaking book that will challenge your every thought, Sway
hovers above the intersection of Blink and Freakonomics."--Tom Rath,
coauthor of the New York Times #1 bestseller *How Full Is Your
Bucket?
*
"[An] engaging journey through the workings--and failings--of the
mind...Their stories of senselessness...are as fascinating as the
lessons we learn from them." -*Fast Company
*
"Count me swayed--but in this instance by the pull of entirely rational
forces. Ori and Rom Brafman have done a terrific job of illuminating
deep-seated tendencies that skew our behavior in ways that can range
from silly to deadly. We'd be fools not to learn what they have to teach
us."--Robert B. Cialdini, author of New York Times bestseller
*Influence
*
"If you think you know how you think, you'd better think again! Take
this insightful, delightful trip to the sweet spot where economics,
psychology, and sociology converge, and you'll discover how our
all-too-human minds actually work."--Alan M. Webber, founding editor of
Fast Company
