What type of business should you start?
For the past 10 years, Inc. 500 CEO and #1 national best-selling
author, Ryan Levesque--featured for his work in the Wall Street
Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of
entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in
the quest to decide what business to start, most of the conventional
wisdom is wrong.
Instead of obsessing over what--as in what should you sell or what
should you build--you should first be asking who. As in who should
you serve?
The what is a logical question that will come soon enough. But
choosing your who is the foundation from which all other things are
built.
That is what this book is all about.
If you've ever had the dream to start your own business, become your own
boss, or do your own thing--but have been afraid to take the leap and
screw up your already good life--this book is for you.
You will find the meticulously tested, step-by-step process outlined in
the book is easy to follow, despite being the result of a decade of
research and experience. This process, designed to minimize your risk of
failure and losing money up front, coupled with the inspiring stories of
everyday people who have used this process to launch successful
businesses, will not only give you clarity on what type of business to
start, but also the confidence to finally take that leap and get
started.
