China is the largest emerging market economy and the second largest
economy in the world. This fact makes better understanding of the
experiences of Chinese firms globally and firms in China crucial factors
for enhanced success. In essence, this book focuses on providing
conceptual as well as in-depth case and other empirical studies on the
challenges faced and lessons learned regarding the 'management of
innovation, knowledge management, and branding' by Chinese firms in the
global arena as well as foreign firms in China.