Chinese Innovation and Branding LeapsHardcover, 24 March 2022

Chinese Innovation and Branding Leaps
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Print Length
208 pages
Language
English
Publisher
World Scientific Publishing Company
Date Published
24 Mar 2022
ISBN-10
9811249628
ISBN-13
9789811249624

Description

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Product Details

Book Format:
Hardcover
Country of Origin:
SG
Date Published:
24 March 2022
Dimensions:
22.86 x 15.24 x 1.27 cm
ISBN-10:
9811249628
ISBN-13:
9789811249624
Language:
English
Pages:
208
Publisher:
World Scientific Publishing Company
Weight:
449.06 gm

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