Chinese Consumers and the Fashion Market (2018)Hardcover - 2018, 19 March 2018

Chinese Consumers and the Fashion Market (2018)
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Part of Series
Springer Fashion Business
Part of Series
Springer Series in Fashion Business
Print Length
212 pages
Language
English
Publisher
Springer
Date Published
19 Mar 2018
ISBN-10
9811084289
ISBN-13
9789811084287

Description

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Product Details

Book Edition:
2018
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
19 March 2018
Dimensions:
23.39 x 15.6 x 1.42 cm
ISBN-10:
9811084289
ISBN-13:
9789811084287
Language:
English
Location:
Singapore
Pages:
212
Publisher:
Springer
Weight:
489.88 gm

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