G Smith

(Author)

Children's Food: Marketing and Innovation (1997)Hardcover - 1997, 31 July 1997

Children's Food: Marketing and Innovation (1997)
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Print Length
258 pages
Language
English
Publisher
Springer
Date Published
31 Jul 1997
ISBN-10
0751402745
ISBN-13
9780751402742

Description

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.

Product Details

Author:
G Smith
Book Edition:
1997
Book Format:
Hardcover
Country of Origin:
US
Date Published:
31 July 1997
Dimensions:
23.39 x 15.6 x 1.75 cm
ISBN-10:
0751402745
ISBN-13:
9780751402742
Language:
English
Location:
New York, NY
Pages:
258
Publisher:
Weight:
562.45 gm

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