Chevy has been setting industry standards for 100 years. Chevy
Trucks recounts this incredible history, from the classic Series 490 to
today's Silverado and Colorado.
In 1917 Chevrolet introduced its first truck, the Series 490, marking
the company's official entry into the dedicated truck business. During
the century that has passed since that first Chevy truck, Chevy (and
later GMC-brand trucks) have become some of the most ubiquitous and
recognizable brands around the world. Every year the company sells
over 1 million trucks worldwide.
From the very beginning of the story to today's modern global brand,
Chevrolet Trucks: 100 Years of Building the Future covers the entire
Chevrolet truck saga, from the early Series 490, to the medium and
heavy-duty models, to the light-duty C-series pickups, right up to
today's contemporary Silverado and Colorado.
Officially licensed with Chevrolet and created with their full
cooperation for imagery as well as interviews with key figures
involved with today's truck program, this thorough history covers the
full array of Chevy models since 1917 and is a must have for any truck
fan whose heart beats with a V-8 rhythm.