Chevrolet Half-ton C/K-Series Pickup Trucks 1973-1987 focuses on the
evolution of the popular 3rd generation Chevrolet 1/2-ton C/K-Series
pickup trucks from 1973-1987. Chevrolet's half-ton pickup trucks were
competing head-to-head in a highly competitive marketplace with Ford's
always popular F150. At the same time, other truck builders such as
Dodge, International Harvester, and Jeep were constantly applying
pressure to increase sales in an attempt to capture more market share at
the expense of the leaders. Following a brief history of Chevrolet's
building of the corporation's half-ton pickup trucks, the book takes an
extensive look at Chevrolet's half-ton C/K-Series pickup trucks with
emphasis on the all new model, followed by a year-by-year description of
the evolving 1970s models, and the various market demands, which often
led to the introduction of niche models to broaden its market base. As
well, Chevrolet reacted to a changing marketplace which included a
greater interest in 4WD, while being detoured by fuel shortages,
ever-changing fuel economy and pollution regulations, and the constant
quest to reduce overall weight. In addition to the production models,
there are chapters on the restoration and the growing interest in the
customizing of these Chevy C/K models by enthusiasts.