Think about the last time you tried to change someone's mind about
something important: a voter's political beliefs; a customer's favorite
brand; a spouse's decorating taste. Chances are you weren't successful
in shifting that person's beliefs in any way. In his book, Changing
Minds, Harvard psychologist Howard Gardner explains what happens during
the course of changing a mind - and offers ways to influence that
process.
Remember that we don't change our minds overnight, it happens in gradual
stages that can be powerfully influenced along the way. This book
provides insights that can broaden our horizons and shape our lives.