Why do so many small business owners pay for expensive advice, agree
to take action... and then never follow through? Change Masters exposes
the true reasons for this inaction and reveals how any business owner
can do better.
Over the past 20 years of working with thousands of small business
owners, expert Barry Moltzhas just about seen it all. Typically, his
client's company is stuck with a problem such as stagnant business
growth or shrinking revenue. The story is always the same. Moltzis
hired, the situation is analyzed, a strategy is agreed upon. And then
almost nothing happens.
This book is inspired by this all-too common scenario. Most small
business owners can implement a few easy steps, but what does it take to
make the critical or difficult ones that could make a difference? This
book was written to answer that question.