The health and fitness industry is huge, highly competitive, and often
confusing to navigate. This one-of-a-kind book helps you make sense of
the chaos, laying out a clear roadmap for career success--for both
established professionals and anyone just getting started.
With thousands of certifications, seminars, websites, and gurus
promising advice, it's difficult for even the best pros to turn their
passion for health and fitness into meaningful--and measurable--success.
Enter Change Maker.
In this definitive career guide, John Berardi--co-founder of Precision
Nutrition, founder of Change Maker Academy, and one of the most
successful people in the history of the health and fitness
industry--shares his blueprint for becoming the ultimate change maker,
one with a powerful purpose, an enthusiastic client base, and the
ability to fund your own ideal lifestyle.
Whether you're new to the industry and looking for a head-start, or
you're already an expert but need a fresh approach, consider this your
go-to career guide.
With six helpful steps, this book covers the range of logistical,
financial, psychological, and practical issues that every health and
fitness pro needs to know, including how to:
- Choose your specialty based on your unique strengths
- Identify what your clients really want and deliver it every time
- Build new relationships and become a next-level coach
- Get new clients, make more money, and manage a thriving business
- Nurture and protect your most precious asset, your reputation
- Create a life-long, growth-oriented continuing education plan
If you work as a trainer, nutritionist, functional medicine doctor,
group instructor, rehab specialist, or health coach--or you eventually
want to--this step-by-step guide will help you turn your passion for
health and fitness into work you find joy in, your clients into raving
fans, and your career into something powerful, meaningful, and
change-making.
