Based on the CEO's cognition model concerned with decision making, and
developed by Kimio Kase, this book explains the extraordinary
development and performance of the Spanish banking industry during the
last twenty years.
This book argues that the performance of Spanish banks is due to the
construction of an excellent management model, the presence of
clear-headed CEOs and like-minded executives. The authors place this
remarkable banking phenomenon in an international perspective, and draw
unique comparisons with other countries such as Japan.
This book offers food for thought about the replicability of the change
process in other countries and other industries.