The latest book from Dr. Direct(TM) will show you how to master online
advertising and enhance your social media strategies. This is the
perfect companion to the author's bestselling book Ca$hvertising.
Cashvertising revealed the secrets of ad agencies to the masses. With
Cashvertising Online Whitman reveals even more and how to
implement his advice in clear-language to increase your bottom line.
Most books discussing online ads teach things like: how to create
accounts, how to select demographics, what options to select (video vs.
carousel vs. slideshow, etc.), and other topics like maximizing the use
of Facebook pixels for fine-tuning your target audience. To create
successful Facebook, Instagram, Twitter ads, not only do you need to
know copywriting basics, but you also need to understand the highly
personal nature of the medium. The successful copywriter needs to make
the shift to the highly personal "you and me" approach and learn how to
sell without expressing the typical appearance of salesmanship.
Likewise, a number of books teaching email marketing primarily focus on
things like mailing lists, segmentation, funnels, and automation. All
important stuff to be sure, but unless your sales copy is persuasive,
these things aren't worth a damn. The majority of these books spend
little time teaching readers how to use the power of advertising and
consumer psychology in the Facebook and email environments to cause
people to actually respond--the whole purpose of advertising!
Cashvertising Online is not a book on general copywriting.
Instead, it examines the hidden principles specific to actual successful
online ads and email promotions and the numerous and potent
psychological techniques they employ that make them so persuasive.
